Special Industry Machinery, NEC · SIC 3559

Cricut, Inc.

CRCT

Watch

Latest revenue

$159.5M

as of 2026-03-31

Latest net income

$20.3M

as of 2026-03-31

Net margin

12.7%

as of 2026-03-31

5.5
of 10

ActaClear Score

Neutral
#6 of 15 in Special Industry Machinery, NEC
-0.2 · 2d
Profitability·25%
8.8
Growth·15%
0.7
Value·20%
8.3
Quality·20%
Momentum·20%
2.1

Computed from 5 years of SEC fundamentals + latest market data, ranked within Special Industry Machinery, NEC (15 peers). 10 = best in industry, 5 = median, 0 = worst. Refreshed Jun 7, 2026.

0.98
Price / FV

Fair value · DCF

Fair value
~2% upside at this growth
-5.0% / yr
-5%30%
Terminal growthWACC 9.8% · 10y forecast
Market-implied growth at today's price: -5.4% / yrfor 10 years, holding WACC 9.8% and terminal 2.5%.
Current price
$4.15
DCF fair value
$4.22
FCF base (last FY)
$76.70M
Net debt
$-256.22M

DCF: 10-year forecast of free cash flow, discounted at the company's WACC, with a Gordon-growth terminal at year 10. FCF is proxied by last fiscal-year net income (proper FCF needs CFO − CapEx by year, which we don't store yet). Drag the slider to test your own growth thesis — the dominant assumption in any DCF is what comes next, not what the math does with it. Beta defaults to 1.0 when not reported.

Historical multiples

How does CRCT's current valuation compare to its own past?

Current P/E
11.3×
5-year average
22.7×
5-year median
22.5×
vs. average
-50%
Solid: historical year-end P/E. Dashed: average.
Coloured dot at right: current P/E.

Year-end weekly close ÷ (net income ÷ shares outstanding today). Held shares constant at today's count, which understates the per-share earnings improvement from buybacks over the period. Best read as “is this stock expensive vs. its own history?” rather than a precise historical P/E.

Community sentiment

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Price · 5Y

-25.5% / yr 45.2 pts / yr vs S&P 500 65.5% total
Compare:

Live market

delayed ≤15 min
$4.14
Market cap
$870.0M
Enterprise value
$633.5M
P/E (trailing)
11.3×
Forward P/E
P/B
2.43×
Dividend yield
22.9%
52-wk high
$7.33
52-wk low
$3.73
Beta
Shares out
209.9M

5-year trend

What this company does

AI

Item 1. Business Overview At Cricut, our mission is to help people lead creative lives. Our creativity platform enables our engaged and loyal community of nearly 5.9 million Active Users, as of December 31, 2025, to turn ideas into DIY goods from custom greeting cards and apparel to on-demand gifts and large-scale decor. We designed and built our ecosystem of connected cutting machines, accessories, and materials for scalability and seamless integration, allowing us to both introduce new products as well as continuously update the functionality and features of existing physical and digital products. This makes Cricut broadly extensible and empowers our users to unlock ever-expanding…

AI summary unavailable — showing raw filing excerpt

Generated from CRCT's filing dated 2026-03-04

Key risks

AI

Item 1A. Risk Factors Investing in our Class A common stock involves a high degree of risk. You should carefully consider the risks and uncertainties described below, together with all of the other information in this Annual Report on Form 10-K, including in the section titled “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” our consolidated financial statements and related notes and all of the other information in this Annual Report on Form 10-K, before making a decision to invest in our Class A common stock. If any of the risks actually occur, our business, financial condition, results of operations and prospects could be materially and adversely…

AI summary unavailable — showing raw filing excerpt

Generated from CRCT's filing dated 2026-03-04

Profitability

Gross margin

55.1%

11.3%

Operating margin

13.5%

26.8%

Net margin

10.8%

22.7%

Return on equity

22.3%

65.9%

Return on assets

13.2%

45.7%

Leverage

Debt / equity

0.69×

42.4%

Debt / assets

40.8%

25.1%

Earnings tracker

QuarterRevenueYoYNet incomeYoYNet margin

Q1 2026

2026-03-31

$159.5M-1.9%$20.3M-15.0%12.7%

Q4 2025

2025-12-31

$203.6M-2.7%$7.8M-34.7%3.8%

Q3 2025

2025-09-30

$170.4M+1.5%$20.5M+78.6%12.0%

Q2 2025

2025-06-30

$172.1M+2.5%$24.5M+23.9%14.2%

Q1 2025

2025-03-31

$162.6M-2.8%$23.9M+21.7%14.7%

Q4 2024

2024-12-31

$209.3M$11.9M5.7%

Q3 2024

2024-09-30

$167.9M-4.0%$11.5M-33.3%6.8%

Q2 2024

2024-06-30

$167.9M-5.5%$19.8M+23.4%11.8%

Year-over-year change vs the same fiscal quarter one year prior. Revenue + net income sourced from SEC 10-Q / 10-K filings — no analyst-consensus dependency.

Industry trend

Special Industry Machinery, NEC · SIC 3559

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Insider activity

Insider buying

$43.4K

Insider selling

$8.6M

Net activity

−$8.5M

Distinct insiders

4

Open-market trades over the last 365 days.

Recent transactions

DateInsiderTypeSharesPriceValue
2026-05-22

Arora Ashish

Chief Executive Officer

Sale60,000$3.98$238.7K
2026-05-21

Arora Ashish

Chief Executive Officer

Sale60,000$3.95$237.2K
2026-05-20

Arora Ashish

Chief Executive Officer

Sale60,000$3.95$237.0K
2026-05-13

Jason Makler

Director

Purchase310$4.15$1.3K
2026-05-12

Jason Makler

Director

Purchase9,691$4.34$42.1K
2026-03-03

Arora Ashish

Chief Executive Officer

Sale13,458$4.25$57.3K
2026-03-02

Arora Ashish

Chief Executive Officer

Sale60,000$4.28$256.6K
2026-02-23

Arora Ashish

Chief Executive Officer

Sale60,000$4.42$265.1K
2026-02-20

Arora Ashish

Chief Executive Officer

Sale60,000$4.62$277.4K
2026-02-19

Arora Ashish

Chief Executive Officer

Sale60,000$4.65$279.2K
2026-01-07

Arora Ashish

Chief Executive Officer

Sale20,833$4.93$102.7K
2026-01-06

Arora Ashish

Chief Executive Officer

Sale20,833$4.83$100.7K
2026-01-05

Arora Ashish

Chief Executive Officer

Sale20,833$4.97$103.4K
2025-12-24

Arora Ashish

Chief Executive Officer

Sale20,833$4.94$103.0K
2025-12-23

Arora Ashish

Chief Executive Officer

Sale20,833$4.97$103.5K
2025-12-22

Arora Ashish

Chief Executive Officer

Sale20,833$5.12$106.7K
2025-12-10

Arora Ashish

Chief Executive Officer

Sale20,833$5.12$106.7K
2025-12-09

Arora Ashish

Chief Executive Officer

Sale20,833$5.09$106.1K
2025-12-08

Arora Ashish

Chief Executive Officer

Sale21,294$4.97$105.8K
2025-11-26

Arora Ashish

Chief Executive Officer

Sale20,372$4.79$97.7K
2025-11-25

Arora Ashish

Chief Executive Officer

Sale33,561$4.82$161.7K
2025-11-24

Arora Ashish

Chief Executive Officer

Sale10,628$4.77$50.7K
2025-11-21

Arora Ashish

Chief Executive Officer

Sale60,000$4.83$289.7K

Source: SEC Form 4 filings. Officers, directors, and 10%+ owners must disclose share transactions within two business days. RSU grants and tax-withholding rows are excluded by default — compensation activity is not a trading signal.

Who owns CRCT

Institutional value

$47.2M

Total shares held

12.7M

Distinct holders

79

-77 vs prior

As of

2026-03-31

Prior: 2025-12-31

Filers with $100M+ AUM disclose holdings 45 days after quarter end.

Top institutional holders

#ManagerSharesValueQoQ changeAction
1BlackRock, Inc.3.7M$13.8M+60.6K (+1.7%)Added
2VANGUARD PORTFOLIO MANAGEMENT LLC2.1M$7.7MNew
3VANGUARD CAPITAL MANAGEMENT LLC2.0M$7.5MNew
4DIMENSIONAL FUND ADVISORS LP985.9K$3.7M+229.7K (+30.4%)Added
5Bank of New York Mellon Corp557.4K$2.1M+25.6K (+4.8%)Added
6CWA Asset Management Group, LLC416.0K$1.6M+38.9K (+10.3%)Added
7VANGUARD FIDUCIARY TRUST CO303.3K$1.1MNew
8COMMONWEALTH EQUITY SERVICES, LLC175.5K$656.4K-2.9K (-1.6%)Trimmed
9Allianz Asset Management GmbH169.7K$634.8K+15.0K (+9.7%)Added
10TEACHER RETIREMENT SYSTEM OF TEXAS156.1K$583.7K-5.0K (-3.1%)Trimmed
11FIRST TRUST ADVISORS LP152.5K$570.2K+926 (+0.6%)Added
12JANE STREET GROUP, LLC135.5K$506.8K-1.0K (-0.8%)Trimmed
13Invesco Ltd.130.6K$488.3K-2.4K (-1.8%)Trimmed
14FRANKLIN RESOURCES INC108.1K$404.2K-20.0K (-15.6%)Trimmed
15KLP KAPITALFORVALTNING AS105.0K$392.7K+38.6K (+58.1%)Added
16Nuveen, LLC101.9K$381.2K+682 (+0.7%)Added
17Swiss National Bank95.8K$358.3K+0 (+0.0%)No change
18MARTINGALE ASSET MANAGEMENT L P93.8K$351.0K-28.9K (-23.5%)Trimmed
19UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC86.6K$324.0K+1 (+0.0%)Added
20PICTON MAHONEY ASSET MANAGEMENT80.4K$300.6KNew

Source: SEC Form 13F-HR. Positions aggregated across sub-managers within each firm. Options (puts/calls) excluded — common stock only.

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Latest filing impact
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